What is internal communication planning?
Internal communication planning is the strategic process of designing, organising, and implementing communication strategies within an organisation. It involves setting clear objectives, identifying target audiences, determining the best channels for communication, and establishing timelines for disseminating information. This planning ensures that all members of an organisation are informed, engaged, and aligned with the company's goals and values.
Why is internal communication planning relevant to internal comms?
Relevance: Effective internal communication planning is crucial for internal comms professionals as it directly impacts organisational efficiency, employee engagement, and morale. A well-structured plan helps in ensuring consistent and clear communication, preventing misinformation, and fostering a positive work culture. It also aids in managing change within the organisation, thus keeping employees informed and motivated.
Examples of internal communication planning in internal comms
Examples: An example could include the rollout of a new company-wide policy where the internal comms team devises a plan that includes initial announcements, detailed follow-up information through various channels (emails, intranet posts, meetings), and feedback mechanisms. Another example might be the communication strategy surrounding organisational restructuring, which could involve a timeline of announcements, Q&A sessions, and regular updates to keep staff informed and engaged throughout the process.
Best practices for internal communication planning
Best Practices: Start with setting clear objectives aligned with your organisational goals. Identify your audience segments and tailor your messages accordingly. Choose the right channels based on where your audience is most likely to engage. Create a timeline that outlines when each piece of communication will be released. Finally, measure the effectiveness of your communications to refine future plans.
Common challenges for internal communication planning
Ensuring message consistency across all channels
Overcoming information overload among employees
Engaging a diverse workforce
Measuring the impact of communication strategies
Adapting to rapid organisational changes
What does internal communication planning mean for frontline teams?
For organisations with large frontline teams, internal communication planning is vital to ensure that these often-dispersed groups feel connected and informed. Tailored communication strategies can help in addressing the unique challenges and dynamics of frontline work, ensuring that these employees are as engaged and informed as their office-based counterparts.
Internal communication planning FAQs
Q: How often should an internal communication plan be reviewed?
A: Regularly, at least quarterly, to ensure it remains aligned with organisational goals and adapts to any changes.
Q: What role does leadership play in internal communication planning?
A: Leadership is crucial for setting the tone, endorsing the plan, and leading by example in effective communication.
Q: How can we measure the success of our internal communication plan?
A: Through employee surveys, feedback, engagement metrics, and by assessing the achievement of specific communication objectives.
