Provide service your automotive competitors can’t compare to
With car sales, every moment counts and missing the mark at any customer touchpoint can repel potential buyers. A mishandled situation can lead to a complete breakdown in customer trust. Help your employees to stay informed, up-to-date, and perform at their best, in line with your company standards with Ocasta Engage and ensure success at every touchpoint.
Build brand likeability throughout your entire customer journey
The average buying cycle in the automotive industry is around 1-6 months, and the average length of time a customer will keep their car is 5 years. During that time, the average person will only reach out four times. Which means automotive employers must pay close attention to their customer journey.
Ocasta Engage makes it effortless to keep your frontline employees connected to your brand values and updated on customer service best practices. With a 98% usage rate it means you can rest assured that your staff are always updated on best practice so every customer interaction will be a great one.
Cut through the noise and reach your frontline associates faster
Your sales associates and customer service teams are drowning in irrelevant information, leading to mental clutter and poor performance. If they’re not serving customers in your showroom, they’re overwhelmed with social updates from Workplace, SharePoint, group WhatsApp messages or emails. Cut through the noise with Ocasta Engage’s personalised news feed, targeted notifications, and internal events calendar, which make staying in the know unbelievably easy.
No more noise, just business-critical information tailored to each employee. Whether they’re a sales associate at your dealership or a customer service representative on the telephone.
Staying relevant and up-to-date with product updates, promotions, and seasonal sale events now takes just a few minutes.
Tailor your comms for each dealership
Each dealership or automotive facility usually has its own unique set of processes and procedures. To streamline your service standards whilst still considering the needs of individual showrooms, tailor your comms and target them by location so each dealership can only see comms that are relevant to them. This maximises engagement.
Or go one step further and target by location and role, so only specific employees in specific locations can see certain comms. Watch engagement levels soar.
Embrace a balanced work-life culture
If you’re like most car dealerships, you send all of your business-critical communications via popular messaging apps such as WhatsApp. The issue is that employees can never fully ‘switch off’ with work comms following them home after hours.
Use Ocasta Engage as the business-only comms app so your staff can fully switch off when they leave the dealership floor, getting the rest and recharge needed to energise them for their next shift.
Embed the know-how your automotive employees need on the frontline
Just relying on communication isn't enough to equip your automotive employees with the know-how to serve your customers effectively. In an environment where online dealerships are growing increasingly popular, and competition is intensifying, it's so important that you go beyond the standard formalities of ticking comms checkboxes and instead embed knowledge to deliver a truly elevated customer experience.
Bridge this gap by introducing microlearning alongside your comms. You can finally embed the knowledge needed to provide exceptional customer service.
Improve customer interactions
People are becoming reluctant to trade in their cars for newer models, so your first sales pitch is even more important. A team of knowledgeable and efficient sales associates in your car dealership can impact your business’s end-of-year sales figures.
Today’s hesitant customer demands instant answers, and your sales teams need the information at their fingertips.
Ocasta Engage's knowledgebase provides your dealership teams with real-time, easily searchable access to the most up-to-date information, including the latest offers, product details, insurance guides, finance options, and instructional videos. This means the answers are always within reach to meet the demands of today's hesitant customers.
Retain your frontline staff for longer
Employee turnover in franchise dealerships is about 30%, double the industry average.
Retain your automotive staff for longer by rewarding and recognising their efforts. Ocasta Engage has made it incredibly easy for managers to quickly communicate with all of their stores and effortlessly reward sales associates (even the hard-to-reach franchises) in an efficient, simple, yet highly effective way so that all employees are informed, engaged and excited about their work.
When your sales associates are working long hours and feeling overwhelmed, show them you care because a bit of appreciation goes a long way.
Easy compliance with legal, ethical, and regulatory standards
Your sales associates aren’t just tasked with selling; they need to be 100% compliant, too. Everything from consumer rights acts to industry regulations has to be covered, and it can be hard to ensure everyone keeps on top of them.
Ocasta Engage offers trackable acknowledgements so for every compliance document you send out, you can ask your sales associates to acknowledge they have read and understood it. You can schedule these to be checked daily, weekly or monthly, which means you have complete control over your team’s compliance with industry standards.