What are internal communication platforms?
Internal comms platforms are digital tools that help organisations streamline and manage their internal communication efforts. These platforms go beyond simple messaging systems by offering functionalities like content distribution, training modules, feedback tools, and mobile accessibility. They aim to make sure every employee, including non-desk workers, stays connected, engaged, and informed. Effective platforms prioritise usability, integration with daily workflows, and scalability, making them essential for businesses of all sizes.
Why are internal communications platforms relevant to internal comms?
Keeping employees informed and aligned with the organisation’s goals is critical in internal communications. Internal comms platforms efficiently centralise updates, streamline processes, and foster two-way communication across departments and locations.
Platforms such as Ocasta Engage focus on making sure frontline teams are as informed as office-based employees. Mobile-friendly platforms ensure non-desk staff can access information anywhere, which is increasingly important for industries like retail, healthcare, and customer service. These tools are essential for keeping everyone, regardless of their role, connected to the business, improving overall employee engagement.
Examples of internal communications platforms in internal comms
While messaging apps like Slack or Microsoft Teams are popular for general communication, there are platforms designed specifically to cater to the needs of internal communication strategies, especially for large, dispersed workforces:
Ocasta Engage: A platform that supports communication, learning, and compliance for non-desk employees, helping to ensure essential updates and training reach everyone in the company.
Staffbase: This platform provides tools for creating and distributing content like news, updates, and employee surveys while focusing on mobile accessibility.
Although platforms like Meta's Workplace have been widely used, it's important to note that Meta has announced plans to discontinue Workplace, signalling a shift in the market.
Best practices for using internal communications platforms
To maximise the impact of internal comms platforms, consider these best practices:
Focus on mobile-first solutions: With a growing number of frontline employees, mobile-first platforms are a must. Tools like Ocasta Engage provide easy mobile access for non-desk workers, allowing them to receive important updates on their devices.
Tailored content delivery: Use segmentation to make sure relevant updates reach the right teams. Platforms that allow customisation of content based on roles or departments effectively keep employees engaged without overwhelming them with information.
Use analytics: Track engagement metrics to see which content resonates with your employees. Knowing what works can help you adjust your strategy for better outcomes.
For example, you can explore how push notifications are effective for keeping employees up to date in this guide to using push notifications effectively.
Common challenges for internal comms platforms
Implementing internal comms platforms comes with its challenges, which include:
Employee adoption: It can be challenging to get employees, particularly those on the front line, to use a new platform consistently. It's crucial to introduce the platform effectively, with clear benefits and training.
Overwhelming employees with too much content: Sending excessive updates can lead to disengagement. Using features like segmented notifications and mobile alerts, as recommended in How to keep communication strong in a non-desk team, can help manage this.
Ensuring integration with existing systems: Any new platform should integrate smoothly with other tools the business already uses, such as HR systems or project management tools.
What do internal comms platforms mean for frontline teams?
Internal comms platforms play a vital role for frontline workers who are often out in the field or away from computers. These platforms help make sure non-desk employees can receive timely updates, engage in company communications, and even complete mandatory training. Mobile-optimised platforms with push notifications make it possible to stay connected without a traditional desktop setup. This is particularly relevant in industries like retail or healthcare, where workers don’t have regular access to email or company intranets.
Platforms like Ocasta Engage, with their focus on mobile access, make it easier for these workers to stay informed. For more on engaging non-desk employees, see why your employees resist digital change.
Internal comms platforms FAQs
What should I look for in an internal comms platform?
Look for platforms that offer mobile-first design, easy-to-use interfaces, and features like push notifications and content analytics.
How do I encourage the adoption of an internal comms platform?
Launch the platform with clear training sessions, highlight the personal benefits for employees (e.g., ease of access to important news), and actively use engagement tools like surveys or recognition features.
