Shake up your comms strategy with new podcasts
Are your employees constantly on the move, juggling multiple tasks, and finding it tough to stay updated with the latest company news?
Now, with our new internal podcasts, you can record news updates and publish them as podcasts so your employees can listen on the go.
Podcasts allow you to easily upload audio content, ensuring that your team stays informed no matter where they are, what they are doing or what learning style they prefer.
Why use podcasts?
Convenience for your busy frontline employees - Employees can listen to news updates while commuting or just on the move, eliminating the need to find time to read.
Double your engagement levels - Many people prefer audio content and find it more engaging. Compared to traditional text-based updates, it can improve information retention and ultimately make your comms more appealing to your audience.
Make your comms even more accessible - Makes company news accessible to all employees, including those who might struggle with reading lengthy text updates or those who simply don’t have the time.
How to use podcasts?
Record your audio - Record what you want to say and upload it to Ocasta Engage.
Distribute - Your podcast is then embedded into a news item, so you can add additional information and content.
Examples of how podcasts could benefit your frontline team:
Monthly company updates - Transform your monthly newsletter into a podcast so employees can catch up on the latest developments while driving to work or during their lunch break.
Optimise your comms strategy - Is no one watching the recorded town halls? Why not try editing an audio-only version so they can listen to it while commuting? Now, see if that improves engagement.
Shake up CEO messages - Don’t just share a text post of the CEO’s update. Share the CEO’s quarterly message as a podcast, too, so there are multiple ways to engage with it. Employees like to hear from the top to understand some of the reasoning behind any initiatives.
