What is Strategic Communication Advisory?

Strategic Communication Advisory refers to the expert guidance provided to organisations on how to effectively communicate their vision, values, and objectives both internally and externally. This involves developing and implementing communication strategies that align with the organisation's goals, enhance its reputation, and engage its stakeholders effectively.

Why is Strategic Communication Advisory relevant to internal comms?

Strategic Communication Advisory is crucial for internal comms professionals because it ensures that internal communication efforts are cohesive, purpose-driven, and aligned with the broader strategic objectives of the organisation. It helps in building a strong organisational culture, fostering employee engagement, and ensuring that all communication activities contribute to the overall success of the company.

Examples of Strategic Communication Advisory in internal comms

This can include advising on the rollout of internal campaigns, guiding the messaging around major organisational changes, or developing communication plans to support strategic initiatives. Advisories might also involve crisis communication planning, leadership communication coaching, and the integration of new communication technologies.

Best practices for Strategic Communication Advisory

• Conduct thorough analysis to understand the organisation's communication needs and challenges.

• Align communication strategies with the organisation's strategic goals and values.

• Foster collaboration across departments to ensure consistent messaging.

• Measure the impact of communication initiatives to refine strategies over time.

Common challenges for Strategic Communication Advisory

• Navigating organisational resistance to change.

• Ensuring the adaptability of strategies in rapidly changing environments.

• Balancing transparency with confidentiality in sensitive communications.

What does Strategic Communication Advisory mean for frontline teams?

For frontline teams, strategic communication advisories can ensure that they receive clear, consistent, and relevant information that helps them understand their role in the organisation's broader strategy, enhancing their engagement and effectiveness.

Strategic Communication Advisory FAQs

1. How does Strategic Communication Advisory differ from regular communication consultancy?

   • Strategic advisories focus more on aligning communication efforts with the organisation's overarching strategic goals, rather than on specific communication skills or tactics.

2. Can small organisations benefit from Strategic Communication Advisory?

   • Yes, even small organisations can benefit by ensuring their communication efforts are strategic, focused, and aligned with their goals, which can drive greater efficiency and impact.

3. What role does internal feedback play in Strategic Communication Advisory?

   • Internal feedback is crucial for understanding the effectiveness of communication strategies, identifying areas for improvement, and ensuring that messages resonate with the intended audience.