What is a Champion in Regards to Internal Comms?
In the context of internal communications, a "champion" refers to an individual who actively supports, promotes, and embodies the values and initiatives of an organisation. These champions are typically enthusiastic employees who leverage their influence and networks within the company to facilitate change, enhance engagement, and drive the adoption of new practices or tools.
Why are Champions relevant to internal comms?
Champions play a pivotal role in internal communications strategies as they help amplify messages, foster a positive culture, and encourage their peers to embrace organisational changes or initiatives. Their genuine endorsement can significantly increase the credibility and impact of internal communications efforts, making them invaluable allies in achieving communication objectives.
Examples of Champions in Internal Comms
Examples include employees who lead by example in adopting new technologies, those who actively participate and encourage involvement in internal events, or individuals who consistently contribute positive messages and feedback within internal communication platforms.
Best practices for engaging Champions in Internal Comms
Identify and empower naturally influential individuals and positively engaged with their peers.
Provide champions with the information, tools, and support they need to communicate and advocate for initiatives effectively.
Recognise and celebrate the contributions of champions to maintain their engagement and motivation.
Common challenges in working with Champions
Ensuring champions stay aligned with the core messages and objectives of internal comms.
Managing diverse perspectives and maintaining consistency across different champion-led initiatives.
Keeping champions engaged and motivated over time.
What does being a Champion mean for frontline teams?
For frontline teams, champions can serve as key points of contact and sources of inspiration, bridging the gap between management and frontline employees. They can help ensure that the voices of frontline staff are heard and that the information flows effectively in both directions.
Champions in Internal Comms FAQs
How do we select the right champions?
Look for employees who their peers respect, demonstrate a positive attitude, and show a keen interest in contributing to the organisation's goals.
Can champions receive training?
Yes, providing training on communication skills and leadership can enhance their effectiveness and impact as champions.
How can we measure the impact of champions?
Assess the engagement levels, adoption rates of initiatives, and overall sentiment within the organisation to gauge the influence of champions.
