What is channel and community management?

Channel management refers to the strategic selection and use of communication channels to disseminate information effectively within an organisation. Community management focuses on building and nurturing professional communities within the company, encouraging collaboration, knowledge sharing, and a sense of belonging among employees.

Why is channel and community management relevant to internal comms?

Effective channel and community management is crucial for internal communications as it ensures that messages are delivered through the most appropriate and effective mediums, reaching the intended audiences efficiently. It also plays a vital role in building a vibrant company culture where employees feel connected and engaged with their peers and the organisation.

Examples of channel and community management in internal comms

Examples include using an intranet platform to share company news, creating specialised groups or forums for employees with shared interests or professional focuses, and leveraging internal social media tools to encourage informal interactions and knowledge sharing.

Best practices for channel and community management

Best practices involve regularly assessing the effectiveness of communication channels, ensuring content is tailored and relevant for each platform, and actively facilitating and moderating community interactions to maintain a positive and professional environment.

Common challenges for channel and community management

Challenges can include keeping up with the fast pace of digital communication trends, ensuring consistent and coherent messaging across multiple channels, and fostering active participation in community forums, especially in larger or more dispersed organisations.

Channel and community management are key components of a strategic internal communications plan, enabling effective information dissemination and fostering a connected and engaged workforce.