What are Messengers?
Messengers in the context of internal communications refer to the individuals or entities responsible for delivering and disseminating information within an organisation. These can range from formal channels like internal comms teams and leadership to informal ones like peer networks and digital communication platforms. Effective messengers are crucial for ensuring that information is shared accurately, timely, and in a way that aligns with the organisation's values and objectives.
Why are Messengers relevant to internal comms?
Messengers are integral to internal communications as they are the conduit through which information flows within the organisation. Their effectiveness directly impacts employees' understanding, engagement, and alignment with company goals. Internal comms professionals must carefully select and train messengers to ensure consistency, clarity, and effectiveness in communication delivery.
Examples of Messengers in internal comms
Examples might include a dedicated internal comms team that disseminates company-wide updates, managers who communicate department-specific information, and digital platforms like intranets or messaging apps that facilitate direct peer-to-peer communication.
Best practices for Messengers
Ensure messengers are well-informed and aligned with the company's communication objectives.
Train messengers in effective communication techniques to ensure clarity and consistency.
Utilise a variety of messengers to cater to different communication preferences and needs within the workforce.
Common challenges for Messengers
Maintaining message consistency across different messengers and communication channels.
Ensuring timely delivery of information, especially in rapidly changing situations.
Overcoming barriers to effective communication, such as remote work environments or cultural differences.
What do Messengers mean for frontline teams?
For frontline teams, effective messengers mean having access to clear, relevant, and timely information essential for performing their roles effectively. This can lead to improved job performance, better decision-making, and enhanced employee satisfaction.
Messengers FAQs
How can internal comms select and support effective Messengers?
By identifying individuals with strong communication skills and a deep understanding of the company's values and objectives, and providing ongoing training and support.
What role does leadership play as Messengers?
Leadership plays a critical role in setting the tone for internal communications, demonstrating transparency, and reinforcing key messages through their communications.
How can the effectiveness of Messengers be measured?
Through employee feedback, engagement surveys, and tracking the reach and impact of communicated messages.
