What are KPIs in Internal Communications?
A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Within the realm of internal communications, KPIs are used to gauge the effectiveness of communication strategies, understanding how well they're engaging employees, disseminating information, and contributing to the overall organisational goals.
Why are KPIs relevant to internal comms?
KPIs in internal communications are crucial because they provide a quantifiable measure of the impact of communication strategies. They help to identify areas of success and opportunities for improvement, ensuring that internal comms are aligned with and supportive of the broader business objectives.
Examples of KPIs in internal comms
Common KPIs in internal communications might include employee engagement scores, the reach and readership of internal newsletters, the number of posts and interactions on internal social platforms, and feedback scores from internal communication surveys.
Best practices for KPIs in internal communications
Choose KPIs that align closely with your organisation's goals.
Ensure KPIs are specific, measurable, attainable, relevant, and time-bound (SMART).
Regularly review and adjust KPIs to reflect changing organisational priorities.
Use a mix of qualitative and quantitative KPIs to get a well-rounded view of internal comms effectiveness.
Common challenges for KPIs in internal comms
Ensuring KPIs remain relevant to evolving business goals.
Balancing quantitative KPIs with qualitative insights for a full picture.
Avoiding over-reliance on a single KPI, which might lead to a skewed understanding of effectiveness.
KPI FAQs
Q: How do you select the right KPIs for internal communications? A: The best KPIs are closely aligned with your strategic objectives and can be clearly measured to track progress.
Q: Can KPIs change over time? A: Absolutely. As business strategies evolve, it's important to review and adjust your KPIs to ensure they remain relevant and effective.
Q: How often should KPIs be reviewed? A: Regular review cycles, such as quarterly or bi-annually, are advisable to ensure KPIs remain aligned with business goals and to make adjustments based on performance.
