What are Comms champions?
Comms champions are employees who are selected, often from various departments within an organisation, to act as the bridge between the internal communications team and the wider workforce. They play a crucial role in disseminating information, gathering feedback, and fostering a culture of open communication within the organisation. Comms champions are typically enthusiastic and effective communicators, passionate about improving workplace culture and engagement.
Why are Comms champions relevant to internal comms?
Comms champions are integral to internal communications strategies because they help to ensure messages are effectively communicated across all levels of an organisation. They can provide insights into the specific communication needs of different departments and teams, making internal comms more targeted and effective. By involving employees from various parts of the organisation, Comms champions help to create a more inclusive and engaged workplace environment.
Examples of Comms champions in internal comms
An example of Comms champions in action could be their involvement in rolling out a new company-wide policy. They would be responsible for communicating the changes to their respective teams, gathering feedback, and addressing any concerns or questions to ensure a smooth implementation process.
Best practices for Comms champions
Select individuals who are well-respected, have a good understanding of the company culture, and possess strong communication skills.
Provide regular training and updates to Comms champions to ensure they are equipped with the latest information and communication strategies.
Encourage a feedback loop where Comms champions can share insights from their teams with the internal comms team, facilitating continuous improvement.
Common challenges for Comms champions
Ensuring consistent messaging across different departments
Overcoming resistance to change within teams
Maintaining motivation and engagement among Comms champions over time
What do Comms champions mean for frontline teams?
For frontline teams, Comms champions are particularly valuable as they ensure that these teams, who might not always have direct access to corporate communications, are kept informed and engaged. They play a critical role in ensuring that the voice of frontline employees is heard and considered in internal communications strategies.
Comms champions FAQs
How are Comms champions selected?
They are usually nominated by their peers or selected by management based on their communication skills and influence within the team.
What kind of support do Comms champions need?
They need clear, up-to-date information, training in communication skills, and regular check-ins with the internal comms team.
How do Comms champions impact company culture?
They promote a culture of transparency and engagement by ensuring open lines of communication between the workforce and management.
