What are business values?

Business values are foundational beliefs that shape an organisation's culture and identity. They influence how a company conducts its business, treats its employees, customers, and the wider community, and makes strategic decisions. These values are integral to establishing a positive workplace environment and building a strong brand reputation.

Why are business values relevant to internal comms?

Business values are crucial to internal communications as they help to align employees with the company's ethos and objectives. When effectively communicated, these values can foster a strong sense of belonging and purpose among employees, driving engagement and motivating them to embody these values in their daily work.

Examples of business values in internal comms

Examples might include a company that values innovation, which encourages open idea sharing and creative problem-solving through internal communication platforms. Another example could be a company prioritising integrity, where honest and transparent communication is emphasised in all internal interactions.

Best practices for business values

Best practices involve clearly defining and communicating the company's values from the outset, embedding them into all aspects of internal communications, and ensuring leadership models these values in their behaviour and decision-making.

Common challenges for business values

Challenges can include ensuring the values resonate with all employees, maintaining their relevance as the company evolves, and integrating them into the day-to-day operations and communications in a meaningful way.

Business values are the bedrock of an organisation's culture and ethos, playing a pivotal role in guiding internal communications and fostering a cohesive and motivated workforce.