Best sales training app for lingerie brands

When it comes to running a lingerie store, you know that great customer service is paramount to success. It can be the difference between someone wanting to visit your store or a competitor's store, and it can give your lingerie brand the edge it needs in such a competitive industry. 

Just look at the likes of Boux Avenue and Victoria’s Secret. A trip to their store is more than just a functional visit, it’s an experience, and their staff do everything they can to ensure you don’t leave the shop empty-handed. 

That kind of service doesn’t just happen by magic. It requires consistent training and monitoring to ensure the sales associates are putting their learning into action.

To ensure your sales associates deliver the best service possible, it could be time to invest in a sales training app for your lingerie brand. The best sales training app is one that works flexibly around your employees so they can learn at times which suit them best. Whether that be in the flow of work, during downtime on the shop floor or during their daily commute.

Let’s take a look at the features you should be looking out for when choosing the best sales training app for your lingerie business. 

A great sales training app makes it easy for your team to create a habit out of learning 

Your lingerie brand is highly focused on consultative selling, which means helping customers is your number one priority. When your sales team is prioritising every person who walks through the door it can be hard for them to find the time to learn.

A great sales training app offers short 1-5 minute learning modules so your team can learn in small but impactful bursts when they’ve got the time. 

When training courses are this short it makes it exceptionally easy to embed learning into your company culture. For example, you could ask employees to complete a learning module for 5 minutes before their lunch break.

If you ask your store managers to enforce this rule, getting staff to learn every day should be easy. It may sound small, but tiny habits create huge results. It takes 66 days to learn a habit, but once it’s learnt, it won’t be forgotten.

The best sales training app for lingerie brands is one that offers a searchable knowledgebase.

As a lingerie brand, you need to make sure that your sales team is offering a consultative service so your customers can find exactly what they need in the perfect size. Consultative selling is much harder than regular selling because it requires your sales associates to acquire much more knowledge. 

For each step that’s required in your ideal customer journey, your sales associate should be able to easily access your process to ensure they don’t miss any important elements. This will allow them to serve each customer the way you want them to effortlessly. 

They should be able to search through your inventory using keywords like "customer journey" and receive only results that match those terms. The more they look at the information, the more it will embed in their mind until your ideal customer journey becomes second nature to them. 

The same goes for product information; if a customer comes into your lingerie store asking a question that they don’t know the answer to. Your sales associate should be able to look up a question and find the answer instantly. This means they’re empowered to serve all customers rather than waiting for a manager to share the answer.

It should focus on embedding knowledge, not just testing 

Far too many learning tools focus on testing sales staff, and they neglect the importance of knowledge and understanding for sales confidence. When your lingerie staff are consulting customers on the best products to suit their needs, it’s vital that they actually know what they’re talking about and feel confident relaying that information.

If your sales training app just focuses on scores and testing, it can lead to a learning-doing gap, the illusion sales staff know what they are doing, but results and your customers say otherwise.

Engage's microlearning approach puts the focus on continuous learning, not testing. It does this by repeating the wrong questions until the sales associate gets the answer right. Repetition has been proven to improve memory retention and is a popular technique used in apps like Duolingo.

The best sales training app offers a centralised solution.

The best sales training app allows your lingerie staff to access everything they need in one place. Centralised solutions also allow you to save time by not having to go through multiple platforms for your training materials. Instead of having different software for your comms and training, you can use an app that allows you to manage everything from one place.

For example, let’s say you post an article about changes to your bra fitting service. Instead of creating training around that on a different platform, you should be able to turn any piece of information into a training course.

Ocasta Engage makes it easy to do just that. Simply add questions to any piece of content and create a short microlearning course within minutes. You can also add tasks to ensure they put their learning into action, e.g. offer five bra fitting services this week and ensure you use our expert fitting guide. 

The benefit of combining comms with training

When you combine your comms with your training, it also makes it easier to guide your lingerie staff to what they need to learn. For example, on the Ocasta Engage app, the Dash is a place where employees look every day to keep themselves updated on what’s happening within the business. 

Think of it like their business Facebook; on there, you can create a large banner which will display at the top of the screen to make them aware of new training, a bit like an internal advert. Or you could create notifications which pop up on their device to nudge them on what they need to learn. 

It has an easy-to-use design

Design is an essential part of the user experience. The best sales training app has to have a great design that makes them want to use the app.

When your lingerie staff are busy serving customers on the shop floor, the last thing they need is a difficult app to navigate. Your sales training app has got to be slick, easy to use and highly engaging. 

The best sales training app works on any smartphone or tablet

This means you can train your team on the go and at home, which helps them to maximise their time and learn at a pace which suits them best.

Your team will have access to all of their information regardless of where they are or what type of device they're using.

It should make it easy for your lingerie team to jump in and out of training 

Your lingerie staff are busy, and they haven’t got time to sit through hour-long presentations. Nor do they have time to finish lengthy courses on their phone or tablet. A good sales training app should make it easy for your staff to jump in and out of their training modules when they have time. 

Ocasta Engage offers microlearning courses that employees can pause and come back to when the time is convenient. So it doesn’t matter if they haven't finished by the time their bus pulls up to work or a customer enters the store. 

A great sales training app should make it easy to reward and recognise lingerie staff 

The best companies in the world have a solid recognition programme in place because they know that employee recognition is the key to productivity and improved performance. 

A great sales training app should make it simple and easy for you to recognise your staff when they have been committed to their customer service training. Ocasta Engage has a feature that allows you to send stickers and trophies to your lingerie staff so you can let them know that you value their hard work. 

These will appear in their personalised section of the app with a little message that you can customise to make it personal to each employee. Given that 75% of employees who receive at least monthly recognition (even if informal) are satisfied with their job, it’s crucial that you include recognition in your lingerie business. 

Are you looking for a sales training app for your lingerie brand? 

There are many things to consider when choosing a sales training app, but the most important thing is that it should work for your lingerie brand. 

If you're looking for an easy-to-use solution that will improve your staff's performance and increase your revenue, why not book a demo for Ocasta Engage?

One of our friendly team will take you through the platform showing you exactly how the platform could work for your lingerie business. 

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