Best B2C sales training app
Finding the best sales training app for your B2C team can take time and effort.
Unlike B2B sellers, your sales associates are constantly interacting with customers. They don’t have downtime to read through training manuals or watch an hour-long video. They’re in demand every second of the day, and this can make it challenging when trying to find time to learn.
The best B2C sales training apps are those which are engaging, accessible, digestible and most importantly, impactful.
They’ve got to provide employees with easy access to the information they need in-the-moment whilst providing quick and effective training to embed the knowledge permanently.
Common concerns when searching for the best B2C sales training app
#1 Will my sales associates use it?
You don’t want to fork out thousands on a new training app only for it to be tossed aside a month after you’ve deployed it.
Once the novelty of new technology has worn off, you need to be certain that your sales associates will carry on using it so they can see the results.
#2 Will my sales associates have time to use it?
You’ve seen it time and time again with all kinds of technology. You invest in something because it sounds great on paper, but in reality, it doesn’t fit with your lifestyle and you simply haven’t got time to use it.
You want to be sure the B2C sales training app will fit flexibly around your employee's daily routines.
#3 Will it provide tangible results?
We’re all tired of seeing training solutions which are just ‘nice-to-have’. We want to see sales training apps which can provide real tangible results.
When searching for the best solution, it’s got to provide maximum ROI; otherwise, it’s not worth investing in.
#4 Does it address the common issues in my industry?
When you work in the B2C selling space, your challenges will differ from those in other industries.
It’s no good having a sales training app if it was created for those working in the B2B space because it will not address the issues commonplace in customer-facing roles.
A B2C sales training app used by customer-centric companies
Let us introduce Ocasta Engage, the best B2C sales training app used by customer-centric companies that are serious about providing exceptional customer service and increasing sales.
Engage is used by the likes of Next, Virgin Media O2 and Tesco Mobile.
Our clients use Engage because it tackles the three core areas fundamental to B2C sales training success. These are microlearning for sales readiness, communication for sales effectiveness and knowledge for sales execution.
They know all too well that you need all three of these areas to work efficiently and effectively for you to start seeing results.
Why is that?
Because working in the B2C industry can be fast-paced. What happened yesterday may not be relevant today, and customers always bring something new to the table.
Microlearning is essential to embed knowledge quickly, communication is vital to keep sales associates updated with relevant information, and knowledge is crucial because it gives employees the information they need for customer enquiries at the point of need.
Our clients no longer have to worry about:
Employees not having the answer to customer queries.
Inconsistent information being given to customers
Employees ‘not having time to learn’
Managers not being able to quickly communicate urgent updates
Having to find the time for hour-long presentations which take employees away from their job
Employees not making the sale
Not having control over their conversions
What are the features of this B2C sales training app?
Flexible microlearning
Employees often undergo long, tedious, ineffective training courses on outdated learning tools. These don’t provide the results needed to increase sales because employees find it hard to engage with the content.
In fact, 65% of employees say that their organisations’ courses present too much information.
Instead of a 45-minute course that tests employees, Engage uses fast, quiz-like microlearning to embed knowledge and ensure understanding. These techniques are from personal learning apps like Duolingo.
Employees can dip in and out of them when they have time, and their progress will be saved as they go.
This means your customer-facing sales associates can train themselves in the flow of work, making it easy to stay on top of their learning. With 94% of e-learners saying they prefer learning on the job, this is a feature you don’t want to miss out on.
Google-like knowledgebase
Does it feel like the senior members within your company hold all of the important information in their heads; sales associates are constantly running after them when they don’t have the answer because the information isn’t flowing freely throughout your business?
Not only is this terrible for productivity, but it’s also detrimental to sales and concerning if those senior members of the team were ever to leave.
Get that knowledge out of their head and into a user-friendly knowledgebase where sales associates can quickly search for the information they need when they need it.
Not sure how to upsell the latest trainers? No problem, they can access a step-by-step guide instructing them on what to do. Not feeling confident about the returns policy? No issue; they can quickly search the returns policy and ensure they relay the correct information to the customer.
They’ll have everything they need in the palm of their hand because it’s all readily available on their own mobile or tablet device.
Whatever roadblock they’re having, the knowledgebase will house all the information they need to sell efficiently and effectively.
Quick comms
Training is essential for sales success but so is effective communication. You need to be able to update your sales associates outside of your training materials, and this means being able to get information in front of them within seconds.
For example, let’s say you publish a module around upselling that covers all the information you think your employees need to know. Then a few days after you’ve released the training, the FCA publishes a regulation which affects the rules surrounding upselling.
Rather than waiting to amend your training to update your employees, you can send an alert straight to their device, which lets them know immediately.
You can also release an article which is published in your workplace newsfeed. This means all updates can be communicated quickly and easily, so you haven’t got to rely solely on your training to get the news across.
Easy analytics
Take control of employee learning by seeing what is and isn’t working. Ocasta Engage lets you see what employees are learning and where their skills gaps lie.
This makes it easy to tweak and refine your content to ensure it’s strengthening the areas they’re struggling with.
Kudos to ramp up engagement
According to a recent report, when employee recognition hits the mark, employees are: less likely to leave and 5x as likely to see a path to grow in the organisation. To ensure the longevity of your sales training programme, you must have a way to reward and recognise your employees consistently.
Ocosta Engage has a feature called Kudos, where managers and employees can send digital stickers and trophies to show their tokens of appreciation. Users simply select the customised image and write their message of appreciation.
These are great for things like
when an employee is going above and beyond with their training efforts.
You see them putting what they’ve learnt into action.
They’re continually updating their knowledge.
Want to try our B2C sales training app free for 60 days?
Here’s how the pilot works:
A personalised, quick demo to check we're both a good fit for each other
If that goes well, a 60-day pilot in the field with your pilot sales team
If you’re happy with the pilot, you can launch it across your entire sales team
Join the likes of Next and Virgin Media O2 who use our sales training app to improve customer service and increase sales.
Get started now and see how Engage can work for your business.
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