What is Personalisation?
Personalisation in the context of internal communications refers to the tailoring of messages, content, and communication strategies to meet the individual preferences, roles, and interests of employees within an organisation. It involves customising the communication experience to enhance relevance, engagement, and effectiveness, ensuring that each employee receives information that is pertinent and valuable to their specific context and needs.
Why is Personalisation relevant to internal comms?
Personalisation is highly relevant to internal communications as it recognises and addresses the diverse needs and preferences of the workforce. By delivering more targeted and relevant communications, organisations can increase message engagement, improve information retention, and foster a more inclusive and supportive workplace culture. Personalisation helps to ensure that communications are not just seen as generic broadcasts but as meaningful information that respects the individuality of each employee.
Examples of Personalisation in internal comms
Examples might include using communication platforms that allow for the segmentation of audiences to deliver role-specific updates, personalising learning and development opportunities based on individual career paths, or tailoring employee recognition programs to reflect personal achievements and milestones.
Best practices for Personalisation
Leverage data and employee feedback to understand individual preferences and needs.
Utilise communication tools and platforms that support segmentation and targeted messaging.
Regularly evaluate and adapt personalisation strategies based on employee engagement metrics and feedback.
Common challenges for Personalisation
Balancing the scalability of communication efforts with the need for individualised messages.
Managing privacy concerns and ensuring that personalisation efforts are respectful and non-intrusive.
Keeping personalisation efforts up-to-date with changes in employee roles, preferences, and organisational structure.
What does Personalisation mean for frontline teams?
For frontline teams, personalisation means receiving communications that are directly relevant to their day-to-day roles and responsibilities, enhancing their ability to stay informed and engaged with organisational goals and updates. It ensures that valuable information is not lost in a sea of generic communications, supporting better job performance and satisfaction.
Personalisation FAQs
How can internal comms effectively implement personalisation within their strategies?
By utilising communication platforms that offer audience segmentation features, and by continuously gathering and incorporating employee feedback into communication planning.
What impact does personalisation have on employee engagement?
Personalisation can significantly boost employee engagement by making communications more relevant and meaningful, which in turn can lead to higher satisfaction and retention rates.
How can organisations balance the need for personalisation with the practicalities of mass communication?
By identifying key employee segments and tailoring messages to these groups, organisations can achieve a balance between the efficiency of mass communication and the effectiveness of personalised messaging.
