What is internal communication policy development?

Internal communication policy development is the process of creating guidelines that govern the exchange of information within an organisation. This involves identifying the needs and objectives of internal communications, determining the scope of the policy, and setting out the rules for how communication should be conducted. The development process includes stakeholder consultation, drafting the policy, reviewing, and finally, implementing the policy. This ensures that the communication within the organisation is effective, consistent, and aligned with the company's values and goals.

Why is internal communication policy development relevant to internal comms?

The development of an internal communication policy is crucial for internal comms professionals as it lays the foundation for all internal communications. It helps in establishing clear guidelines and standards that shape the way information is shared, contributing to a more engaged and informed workforce. This process is also an opportunity to align communication practices with the strategic objectives of the organisation, thereby enhancing overall performance and culture.

Examples of internal communication policy development in internal comms

An example of this process might include conducting an internal survey to understand current communication challenges and needs, followed by drafting a policy that addresses these issues. This could involve defining the preferred channels for different types of communications, setting guidelines for communication frequency, and establishing protocols for confidential information sharing.

Best practices for internal communication policy development

Best practices in developing an internal communication policy include involving a cross-section of employees in the development process to ensure the policy is comprehensive and inclusive. Regularly reviewing and updating the policy to reflect changes in the organisation's structure, technology, and communication needs is also critical. Ensuring the policy is clearly communicated to all employees and providing training on its application can further enhance its effectiveness.

Common challenges for internal communication policy development

Challenges in this area might include securing buy-in from all levels of the organisation, particularly senior management, ensuring the policy is adaptable to future changes, and balancing the need for clear guidelines with the flexibility required by different departments and teams.

What does internal communication policy development mean for frontline teams?

For frontline teams, the development of an internal communication policy is particularly relevant as it directly impacts how they receive and share vital information needed to perform their roles effectively. A well-developed policy can support these teams in staying aligned with organisational goals, ensuring consistent customer service, and enhancing team collaboration.