What is an Employer's Strategy?
An Employer's Strategy refers to a comprehensive plan developed by an organisation to achieve its broader business objectives by effectively managing and supporting its workforce. This strategy encompasses various aspects of human resources, internal communications, employee engagement, and development, aiming to create a productive, motivated, and aligned workforce.
Why is an Employer's Strategy relevant to internal comms?
An Employer's Strategy is highly relevant to internal communications as it directly influences how the organisation engages with its employees, communicates its values and goals, and fosters a positive workplace culture. Effective internal communication is crucial to this strategy, ensuring that employees are informed, engaged, and aligned with the organisation's objectives.
Examples of an Employer's Strategy in internal comms
This might include the implementation of internal branding campaigns to reinforce company values, developing training and development programs to enhance skills and career progression, and establishing feedback mechanisms to encourage employee input and foster a sense of inclusion.
Best practices for an Employer's Strategy
Align the employer's strategy with the overall business objectives to ensure coherence and relevance.
Foster open and transparent communication channels that encourage dialogue and feedback.
Recognise and address the workforce's diverse needs to ensure the strategy is inclusive and equitable.
Common challenges for an Employer's Strategy
Adapting the strategy to a rapidly changing business environment and workforce expectations.
Ensuring consistent implementation across different departments and geographical locations.
Measuring the impact of the strategy on employee engagement and business outcomes.
What does an Employer's Strategy mean for frontline teams?
For frontline teams, an effective employer's strategy ensures they are well-supported, informed, and engaged despite the unique challenges of their roles. It means having access to necessary information, training, and resources to provide excellent service and feel valued within the organisation.
Employer's Strategy FAQs
How can we ensure our employer's strategy is effective?
Regularly review and adjust the strategy based on employee feedback, business performance, and changing market conditions.
What role does leadership play in an employer's strategy?
Leadership is key to setting the vision, driving the culture, and modelling the behaviours outlined in the employer's strategy.
How do we balance business objectives with employee needs in our employer's strategy?
By ensuring that the strategy not only focuses on achieving business goals but also addresses employee well-being, development, and satisfaction.
