Showpad alternatives for B2C frontline sales teams
Showpad is a sales enablement platform designed to help sales associates close their deals faster. They’re working with huge brands such as Kimberly-Clark, Xerox and Honeywell, and they’re dominating the B2B sales space. Whilst this is great for those selling to businesses, what options do those in the B2C industry have?
The B2C sales enablement industry is still relatively small compared to B2B, but some incredible platforms are available if you manage a customer-facing team. (If you’re still unsure about sales enablement in B2C, check out this article.)
In this article, we’ll take you through the top Showpad alternatives so you can make the best decision for your business.
#1 Ocasta Engage
If you’re looking for a sales enablement platform already leading the way in the B2C space, look no further. Ocasta Engage is an award-winning sales enablement platform used by the likes of Next, Virgin Media O2 and Tesco Mobile. It blends various sales enablement features that work harmoniously to deliver a sales enablement solution that drives conversions, improves customer service and engages frontline workers.
What are the key features?
A searchable knowledgebase to give employees the information they need to for customers “in the moment”
Personalised news feed to keep sales associates up to date
Targeted alerts to keep sales associates in the loop with the latest sales updates
Microlearning to embed knowledge and encourage quick daily learning
Kudos to encourage your sales associates to keep up the great work
Acknowledgements to ensure compliance with articles
Analytics to measure engagement
Why it makes a great alternative to Showpad?
Syncing frontline teams with head office
Whilst Showpad focuses on aligning sales and marketing teams, Engage is heavily focused on syncing up frontline sales associates with head office. All too often, frontline employees are disconnected from those in head office because senior staff can’t communicate with them easily on a frequent basis. They usually rely on email, but this is much too slow for customer-facing teams, and if they rely on traditional word of mouth, the message gets lost or confused in translation.
One single source of truth
One of Showpad’s key selling features is that they offer one single source of truth for marketers and sellers. Engage offers this for sales associates and head office staff. The knowledgebase has content that can easily be curated by those in head office, and it’s immediately pushed out to frontline sales associates on their searchable knowledgebase. This means they’ve always got the knowledge they need to make the sale.
Training
Engage offers microlearning to its users. These are 3-5 minute courses which frontline workers can complete when they have time. No more hour-long presentations which aren’t effective for learning. Make it easy for your employees to embed knowledge daily.
Analytics and insights
Everything in Engage is tracked so you can gather the data you need to see what’s working and what’s not. Look at engagement statistics so you can refine your content or training for maximum impact.
#2 Yoobic
Yoobic is not sales-specific, but it is a communication and learning tool for frontline teams. This means it could be used as a sales enablement tool for your customer-facing employees. The platform boasts communication and learning features that make it easier to equip your staff with the knowledge they need to sell.
What are the key features?
Newsfeed to keep everyone up to date
Chat to have an instant dialogue with employees
Microlearning for quick learning
Task Management to keep everyone on top of tasks
Live video
Analytics to see what is and isn’t working
Why it makes an alternative to Showpad?
A sales enablement platform for those in the B2C sector should focus on helping employees ‘in the moment’. Yoobic includes features which are perfect for busy customer-facing employees who need information fast.
The live video feature is a great way to quickly capture the attention of sales associates in an engaging format.
The task features could also be used to ensure that sales tasks are being completed on the frontline.
#3 Connecteam
Connecteam is an app predominantly for communication, but it boasts a knowledgebase and microlearning too. This positions it as a great Showpad alternative for B2C sales teams. It makes it easy to engage with your team, communicate with them frequently and give them the information they need when interacting with a customer.
What are the key features?
Shift scheduling to make shifts more easily accessible
Checklists to keep everyone on top of tasks
Personalised announcements to get information out fast
Knowledgebase to give sales associates the knowledge they need
Chat to keep employees informed
Training to embed knowledge
Rewards to improve engagement
Why it makes an alternative to Showpad?
Connecteam combines learning, communication, motivation and knowledge to improve sales performance, but it also has components which are specific to frontline teams. For example, time tracking and shift scheduling. These are not included in Showpad because of the B2B nature of the app, which means they aren’t needed. However, they’re a great addition when looking for a sales enablement app.
#4 Know
Know markets itself as a mobile productivity platform helping companies to improve operations and communication. However, it could easily be used as a sales enablement platform for frontline teams. It’s a platform specifically designed for frontline workers, which includes bite-sized training, alerts and announcements, plus task management.
What are the key features?
Checklists for task management
Notifications to keep everyone updated
Bite-sized training to embed knowledge
Shift planning to make sure all sales associates are aware of their shifts
Why it makes a great alternative to Showpad?
Know makes it easy to manage communications and processes whilst giving your sales associates the training they need to sell more effectively. Whilst Showpad focuses on harmonising its sellers and marketers, Know focuses on closing the gap between managers and frontline staff.
#5 Crew
This app gives your frontline team the information, motivation and support they need to do the best work possible. This makes it a great option for B2C sales teams who need a handy mobile app which can give them the support they need to succeed on the frontline.
What are the key features?
Team communication to improve efficiency
Knowledge management to improve service
Task management to stay on top of workloads
Scheduling to stay ahead of employee shifts
Though not specifically created for frontline sales teams, this app has what you need to make your employees ‘sales ready’. They can access information using the knowledgebase, stay updated with all sales need-to-know information using the communication features and embed their sales knowledge using the training features.
Key takeaways
A sales enablement app for your frontline staff should, at the very least, feature comms, training and knowledge. You could probably see this pattern emerging from the apps mentioned above. What’s most important when choosing the right app for your business is that your employees like to use it. There is no point in deploying a platform across your business if your employees can’t get to grips with it and end up not using it.
If you’re looking for an app specifically designed for frontline sales associates in the B2C industry, try Ocasta Engage. Used by huge retail brands across the UK, this app has all the features you need to effortlessly improve customer service, increase employee engagement and boost sales. Give it a try for free today.
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